Best Practices

These guidelines help you deliver a faster, clearer, and more accessible digital menu experience that increases conversions and reduces friction for guests.

Content & IA

• Keep categories distinct and concise. Aim for 5–10 items per category.
• Lead with bestsellers and seasonal items. Use clear, appetizing descriptions.
• Use consistent naming and pricing formats. Avoid jargon and all caps.

Layout & Imagery

• Use images selectively for hero items; compress and size them appropriately.
• Maintain strong color contrast and sufficient font sizes for readability.
• Ensure touch targets are at least 44×44px and spaced to prevent mis-taps.

QR Placement

• Print high‑contrast QR codes with a clear quiet zone. Avoid glossy surfaces.
• Place codes where guests naturally look (table center, host stand, bar edge).
• Use table‑specific QRs to improve analytics and waiter routing.

Performance

• Limit heavy assets; lazy‑load below‑the‑fold images.
• Use short, cacheable routes for public menus. Avoid unnecessary redirects.
• Review analytics to prune slow pages and large images.

Accessibility

• Provide alt text for images and use semantic headings.
• Ensure high contrast and keyboard navigability throughout.
• Keep motion subtle; avoid auto‑playing media and flashing content.

Privacy & Compliance

• Use consent for non‑essential analytics. Keep raw data retention limited.
• Avoid collecting sensitive data in menu items or feedback fields.
• Document processor usage and keep policies up to date.

See GDPR,Security, andCompliance.